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WHEN MICROSOFT RECENTLY INTRODUCED A new version of its Bing search engine that includes the artificial intelligence of a chatbot, company executives knew they were climbing out on a limb.
They expected that some responses from the new chatbot might not be entirely accurate, and had built in measures to protect against users who tried to push it to do strange things or unleash racist or harmful screeds.
BUT MICROSOFT was not quite ready for the surprising creepiness experienced by users who tried to engage the chatbot in open-ended and probing personal conversations - even though the issue is well known in the small world of researchers who specialize in artificial intelligence.
NOW the company is considering tweaks and guardrails for the new Bing in an attempt to reel in some of its more alarming and strangely humanlike responses. Microsoft is looking at adding tools for users to restart conversations or give them more control over tone.
Kevin Scott, Microsoft's chief technology officer, told The New York Times that it was also considering limiting conversation lengths before they veered into strange territory, Microsoft said that long chats could confuse the chatbot, and that picked up on its users' tone, sometimes turning testy.
''One area where we are learning a new use-case for chat is how people are using it as a tool for more general discovery of the world, and for social entertainment,'' the company wrote in a blog post on Wednesday. Microsoft said it was an example of new technology's being used in a way ''we didn't fully envision.''
THAT Microsoft, traditionally a cautious company with products that range from high-end business software to video games, was willing to take a chance on unpredictable technology shows how enthusiastic the tech industry has become about artificial intelligence. The company declined to comment for this article.
In November, OpenAI, a San Francisco start-up that Microsoft has invested $13 billion in, released ChatGPT, an online chat tool that uses a technology called generative A.I. It quickly became a source of fascination in Silicon Valley, and companies scrambled to come up with a response.
Microsoft's new search tool combines its Bing search engine with the underlying technology built by OpenAI. Satya Nadella, Microsoft's chief executive, said in an interview this month that it would transform how people found information and make search far more relevant and conventional.
Releasing it - despite potential imperfections - was a critical example of Microsoft's ''frantic pace'' to incorporate generative A.I. into its products, he said. Executives at a news briefing on Microsoft's campus in Redmond, Wash, reportedly said it was time to get the tool out of the ''lab'' and into the hands of the public.
''I feel especially in the West, there is a lot more of like, ' Oh, my God, what will happen because of this A.I. ?''' Mr.Nadella said. '' And it's better to sort of really say, ' Hey, look, is this actually helping you or not? ' ''
Oren Etzioni, professor emeritus at the University of Washington and founding chief executive of the Allen Institute for AI, a prominent lab in Seattle, said Microsoft ''took a calculated risk, trying to control the technology as much as it can be controlled.''
He added that many of the most troubling cases involved pushing the technology beyond ordinary behaviour. ''It can be very surprising how crafty people are eliciting inappropriate responses from chatbots,'' he said.
Referring to Microsoft officials officials, he continued, ''I don't think they expected how bad some of the responses would be when the chatbot was prompted in this way.''
To hedge against problems, Microsoft gave just a few thousand users access to the new Bing, though it said it planned to expand to millions more by the end of the month.
The Honour and Serving of the Latest Global Operational Research on Microsoft, A.I., Roll Outs and the Future, continues. The World Students Society thanks authors Karen Weise and Cade Metz.
With most respectful dedication to the Global Founder Framers of The World Students Society - the exclusive ownership and identity of every students in the world, and then Tech Giants, Leaders, Students, Professors and Teachers of the world.
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