Headline, February 08 2025/ HONOURS : ''' NETFLIX -VERSUS- UK'S BBC '''

HONOURS : ''' NETFLIX

-VERSUS- UK'S BBC '''

'' ON !WOW! THE ESTEEMED GLOBAL FOUNDERS - SAY, Engineer Salar Khan Yusafzai, would do well to remember that, The World Students Society, someday, make content from anywhere in the world to the rest of the world.''

THE AMERICAN STREAMING GIANT IS snapping at the heels of the UK's BBC. But there is more to the battle than just viewing figures. Netflix versus. BEEB

During the last quarter of 2024 Netflix pulled a larger audience in the UK than the BBC One, becoming the country's most popular TV service.

Across its entire portfolio, the BBC remains the nation's favorite news and entertainment destination, but this is nonetheless a significant milestone for a U.S.- based streamer. After all, Netflix was a service that sent DVDs through the post in California a couple of decades ago.

I have researched TV in the i streaming era and the issue for national broadcasters is that streaming is a global industry. That is to say, content produced locally benefits operations globally.

Subscribers in country A benefit from content produced primarily for viewers in country B. As such, there are mutual gains from subscriber growth in either territory, since that provides an incentive for a platform to increase content in either location.

And as Netflix grows, so too does its value to viewers. This model constitutes a considerable competitive advantage for it and other platforms that stream content across borders.

Without Hollywood films and TV series, Netflix would be a fringe player in the US markets, but this content also appeals to subscribers around the world. The same applies to Korean programmes, which serve a demanding local audience and have also proved popular worldwide.

In mid-January, Netflix's most viewed shows In the UK were a mix of US and Korean programmes, including the second season of Squid Game.

Netflix is savvy at making content circulate across continents, using its huge library to its advantage. Its scale gives it an unassailable edge over local rivals.

This strategy is centered on content portability and was explained by Netflix CEO Ted Sarandos, who said : '' We're not trying to make more Hollywood content for the world. We're trying to make content from anywhere in the world to the rest of the world.''

In fact, Netflix has both Hollywood and non-English language content. But in any event, the platform never competes on a level playing field with local services and, whenever it enters a market, it does so with the benefit of a library built for other territories.

Netflix and other streaming giants are reshaping media systems across Europe. An audience survey in four European countries [ Denmark, Germany, Italy and the Netherlands ] of 1,813 respondents aged between 16 and 34 revealed that Netflix was, by far, the most popular destination for long-form content such as films.

The survey also confirmed that Netflix, alongside Amazon Prime Video and Disney+ were the most watched streaming services in these four countries.

' The Struggle For Broadcasters ' : As a result of this renewed competition, Europe's commercial broadcasters are struggling for advertisers, viewers and investors.

My calculations show that, at the end of 2024, the collective market capitalisation of Europe's largest commercial broadcasters in the region's five biggest markets [ France, Italy, Spain and the UK,] plus the Nordic countries, was just 5.6 percent that of Netflix [ US$ 14.2 billion versus US$ 252.5 billion].

The Honour and Serving of the Latest Global Operational Research on Media and World, continues. The World Students Society thanks Professor Jean Chalaby, City St George's, University of London, UK.

With respectful dedication to The Global Founder Framers of !WOW!, and the Students, Professors and Teachers of the World.

See You all prepare for Great Global Elections of The World Students Society : wssciw.blogspot.com and Twitter X !E-WOW! - The Ecosystem 2011 :

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