
Home to some of the world's most breathtaking desert landscapes and the ancient capital of one of history's most mysterious civilisations, Jordan never fails to evoke wonder. But take a closer look and you'll find that the country has been quietly building up its reputation as the Middle East's go-to destination for outdoor adventure-seekers.
In 2023, a stunning new 10-day, 120km-long hiking path known as the Wadi Rum Trail opened, which weaves through the rust-red walls of Jordan's iconic Wadi Rum, tracing the otherworldly landscapes featured in the films Star Wars, Dune and The Martian. Visitors have traditionally breezed through the desert here on 4x4 tours, but this community tourism project promotes a slower, more sustainable form of travel that protects the desert's delicate ecosystem while safeguarding the rich cultural heritage of the local Bedouin community.
Elsewhere, this Maine-sized nation is teeming with 33 protected land and marine ecosystems. At the Wadi Mujib Biosphere Reserve (the world's lowest-lying nature reserve at 410m below sea level), visitors can search for the illusive desert-dwelling Nubian ibex while climbing, swimming and sliding their way through a sandstone gorge to the base of a crashing waterfall. The Dana Biosphere Reserve (Jordan's largest), is home to 180 bird species and 25 endangered mammal species. The rich coral reefs of the Aqaba Marine Reserve, which was added to the IUCN Green List of Protected and Conserved Areas in January 2025, support more than 500 fish species and a growing diving scene. – Florence Craig
14. Haa Valley, Bhutan

Almost completely isolated from the outside world for centuries, this erstwhile hermit kingdom nestled in the Himalayas only began welcoming foreigners in 1974. It's since become a global leader in sustainability: it's the world's first carbon-negative nation, more than 60% of its land is protected forest and it measures Gross National Happiness instead of GDP.
The Haa Valley, a pristine forested district along Bhutan's western frontier with Tibet, has long been the country's best-kept secret: a culturally distinct region still untouched by mass tourism. This forgotten corner of the Thunder Dragon Kingdom was the last district to open to foreigners in 2002, and today, fewer than 2% of international travellers visit, despite it being a yak's graze from Paro International Airport. It's now emerging from the shadows, balancing preservation with thoughtful development in its bid for more visitors.
Travellers can explore Haa's raw beauty through the newly restored 400km Trans Bhutan Trail; the freshly-added 11km Haa Panorama Trail (a revival of an ancient route); and the two-day Joy Bay Tsho Trek, which snakes through pastures, canopy forests and bamboo groves between the villages of Mochu and Youkha.
Haa's commitment to sustainable tourism means you'll find locally run homestays (and some local hotels) offering glimpses into centuries-old rural life. Two distinct, low-impact accommodations have also opened: the community-run Katsho Eco Camp, built along the Haa Panorama Trail by guides and cooks who lost their jobs during the pandemic, and the luxury Sangwa Camp. Here, visitors witness local culture, like Bon rituals and rare experiences such as breakfast in Bhutan's lone strict nature reserve, a highly protected biodiversity hotspot home to rare species like the red panda and snow leopard.
With Bhutan's Sustainable Daily Fee halved through 2027 (now $100), this once-secluded paradise is now more accessible while remaining just as committed to low-impact tourism. – Erin Levi
15. Hawaii, US
More than a year after a series of deadly wildfires devastated Maui, the entire state is experiencing a dramatic downturn in visitors. As families and local businesses continue to rebuild, they're asking travellers to return, but to do so responsibly.
Enter the Mālama Hawaii programme. Meaning "to protect" or "give back", mālama is a Hawaiian word embodying a sense of stewardship and respect for the environment. As such, the programme pairs travellers with more than 350 volunteer opportunities, ranging from restoring native forests to sewing and cooking with Maui families to helping to preserve plant and animal habitats on the slopes of Mount Kea. In exchange, travellers receive discounted – or in some cases, free – stays at dozens of hotels and resorts across the islands, including the famous Four Seasons Resort Maui at Wailea where the first season of The White Lotus was filmed. – Eliot Stein
16. Uzbekistan
Uzbekistan has one of the youngest populations in the world – more than 60% are under 30. Being surrounded by a sea of young people on Tashkent's metros, which double as art museums with Soviet-era mosaics, you can see a new generation taking over. As the country strives to maintain its unique traditions and cultures, it is investing in tourism with new hotels, train routes, domestic flights and cultural attractions to grow its economy, retain its youth and attract more visitors.
Uzbekistan is getting its first major international biennial with the Bukhara Biennial in September 2025. Other major cultural developments include an expansion of the State Museum of Arts designed by Tadao Ando and the restoration and partial reconstruction of the Palace of Prince Romanov.
As of May 2024, citizens of more than 90 countries (including the UK, Canada and Australia) can visit Uzbekistan without a visa. The president has said he intends to create a Global Green Tourism Startup Lab to bring together the country's commitment to a green economy with tourism. Crossing the border with neighbouring countries has also become easier. The region's first international railway route, the Silk Road railway tour, launched in November 2024 and now connects Kazakhstan and Uzbekistan. – Kathleen Rellihan
- BBC
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